Few months ago, India celebrated its 61st independence day. It was a great occasion. The biggest democracy of world completed sixty years of its independence and still democracy is in very good shape while democracy has failed on numerous occasions in its neighbor nation. This is really a great achievement and nation must celebrate this. Because of young and vibrant electronic media the different campaign related to this sixty years completion of Indian independence was reaching the masses and getting enough attention. Starting from politician to big industry houses- everyone was trying hard to build a bigger brand image by associating with these campaigns. One of the biggest media house of India started a leadership campaign in order to attract youths and women to join Indian politics but committed a blunder in choosing the brand ambassadors for its campaign.
Yes, I am talking about the "lead India" campaign launched by "Times of India" group to celebrate the completion of sixty years of Indian independence. This concept was really great and publicity was also good. But, in order to make maximum out of this campaign they submitted to glamor. They chose Shahrukh Khan and Abhishek Bachchan as the brand ambassadors for this campaign. This move to publicize the event forced me to think the very basics about the system and our mindset.
Why we always treat politics as a contagious disease?? This was the campaign with the tag line "India seeks her future leaders" and there were Sharukh Khan and Abhishek Bachchan to promote it. Now we have a handful of young politicians who dared to be the part of so called muddy and dirty roads of Indian politics. So, why not some out of these were chosen to promote the event? The campaign was about leading and attracting young promising individuals to be the part of politics and still organizers were trying to avoid politics and politician! It is already a well accepted fact that the current pathetic state of Indian politics is because of negligence shown towards it by intellectuals and promising individuals and yet we are following the same path. So, what this campaign was trying to convey?? This was yet another TV show which was focused to get limelight and increase TRP for its programs. Shahrukh has told on numerous occasion that he has no plan to join politics and even he has made a statement "I am too good to be into the politics". Almost similar case is there with Abhishek. He has also not taken any initiative which shows his association with politics. In some aspects even our young politicians may be wrong and examples of bad persons. But, these are the very few individuals who has shown the courage to be the part of Indian political system. So, definitely making any statement about leadership suits them better than these showpiece items like Shahrukh or Abhishek. How can we really improve the state of Indian political system until young bright intellectuals start to become part of it and those who are not the part of it don't compare it with dirty gutter of city. Our attitude towards politics is the major reason behind the current state of affairs. Whenever we hear of politics and politician we simply accept any argument. We forget the fact that only the insiders of system can bring the changes in the system in long run.These dummy icons can't bring any change to this system. If we recall the recent presidential elections, a majority of intellectuals were stressing on the need of an apolitical candidate. But, at the same time why we forget the fact that these will be politicians who will directing this nation. So, up to what time we can avoid politics and politicians?? Instead we need better politicians and that may change the face of the politics. In Indian democracy president has very few powers and the parliament is most powerful. If we think out of so many parliamentarians and so many politicians if we can't a find a suitable candidate for this post then how can we hope for better future of this nation which is to be governed by the bunch of these politicians??
Choosing these muppets to promote this campaign reflects our hypocrisy. We speak something else and practice something very different. The time has come when we need to change our thinking. We need to be more practical. We have to stop this habit of using blinds to promote sunglasses because these blinds look good. What about their eyes?? Let us choose some average looking person who has eyes. We need to change our attitude towards politics and politicians. We have to stop the habit of simply treating politics and all politicians together as a dirty and polluted system. Instead we need to treat every politician as an individual.
Hope, while celebrating the 70th or 75th independence such campaign like "lead India" will use some politicians as their brand ambassadors in place of these cartoon characters!! Also hope we will not be accepting these blinds promoting sunglasses, lames promoting skates!!!
Yes, I am talking about the "lead India" campaign launched by "Times of India" group to celebrate the completion of sixty years of Indian independence. This concept was really great and publicity was also good. But, in order to make maximum out of this campaign they submitted to glamor. They chose Shahrukh Khan and Abhishek Bachchan as the brand ambassadors for this campaign. This move to publicize the event forced me to think the very basics about the system and our mindset.
Why we always treat politics as a contagious disease?? This was the campaign with the tag line "India seeks her future leaders" and there were Sharukh Khan and Abhishek Bachchan to promote it. Now we have a handful of young politicians who dared to be the part of so called muddy and dirty roads of Indian politics. So, why not some out of these were chosen to promote the event? The campaign was about leading and attracting young promising individuals to be the part of politics and still organizers were trying to avoid politics and politician! It is already a well accepted fact that the current pathetic state of Indian politics is because of negligence shown towards it by intellectuals and promising individuals and yet we are following the same path. So, what this campaign was trying to convey?? This was yet another TV show which was focused to get limelight and increase TRP for its programs. Shahrukh has told on numerous occasion that he has no plan to join politics and even he has made a statement "I am too good to be into the politics". Almost similar case is there with Abhishek. He has also not taken any initiative which shows his association with politics. In some aspects even our young politicians may be wrong and examples of bad persons. But, these are the very few individuals who has shown the courage to be the part of Indian political system. So, definitely making any statement about leadership suits them better than these showpiece items like Shahrukh or Abhishek. How can we really improve the state of Indian political system until young bright intellectuals start to become part of it and those who are not the part of it don't compare it with dirty gutter of city. Our attitude towards politics is the major reason behind the current state of affairs. Whenever we hear of politics and politician we simply accept any argument. We forget the fact that only the insiders of system can bring the changes in the system in long run.These dummy icons can't bring any change to this system. If we recall the recent presidential elections, a majority of intellectuals were stressing on the need of an apolitical candidate. But, at the same time why we forget the fact that these will be politicians who will directing this nation. So, up to what time we can avoid politics and politicians?? Instead we need better politicians and that may change the face of the politics. In Indian democracy president has very few powers and the parliament is most powerful. If we think out of so many parliamentarians and so many politicians if we can't a find a suitable candidate for this post then how can we hope for better future of this nation which is to be governed by the bunch of these politicians??
Choosing these muppets to promote this campaign reflects our hypocrisy. We speak something else and practice something very different. The time has come when we need to change our thinking. We need to be more practical. We have to stop this habit of using blinds to promote sunglasses because these blinds look good. What about their eyes?? Let us choose some average looking person who has eyes. We need to change our attitude towards politics and politicians. We have to stop the habit of simply treating politics and all politicians together as a dirty and polluted system. Instead we need to treat every politician as an individual.
Hope, while celebrating the 70th or 75th independence such campaign like "lead India" will use some politicians as their brand ambassadors in place of these cartoon characters!! Also hope we will not be accepting these blinds promoting sunglasses, lames promoting skates!!!
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